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STRATEGY & MARKETING Helping you adapt to the changing market to continue creating shareholder value.

In a time when programs must operate in the realm of “better, cheaper, faster”, industry players need to adapt to the changing market if they want to continue creating shareholder value. TCI has more than 30 years’ experience partnering with clients to identify new global opportunities and potential markets, understand existing competition, improve existing operations, and develop strategies and processes to secure highly competitive contracts. Our capabilities ensure we create long term strategic partnerships and profitable growth for our clients.


Executive Level Strategic Marketing

TCI offers strategic marketing services that help our clients scale through measurable marketing programs. Our scalable programs attract, nurture and close prospective buyers, allowing our clients to achieve their growth objectives and a high return on investment. Our team will develop clear roadmaps and transform your marketing into a coordinated effort that produces predictable results. Allow our experts to own your marketing efforts so you can focus on what you do best.

Business Intelligence, Analytics, Big Data Solutions

TCI provides high quality business intelligence and market research to help you properly define and execute your business goals. Our business intelligence consultants have spent decades in a variety of industries focusing on understanding and forecasting in order to establish an optimum market position. We provide our clients with a comprehensive report and recommendations, unique to your needs, that will help you drive business impact and allocate your resources effectively.

Industry and Market Strategies and Segmentations

TCI’s marketing segmentation services help your business predict where your products and services are most wanted to help your organization drive growth efficiently and effectively. We analyze demographic, geographic, behavioral, and psychographic segments to help you identify and reach the right audience. Then we help you develop and execute marketing strategies to win business within these high-growth segments. Our segmentation services will ensure that you maximize the return on your strategic marketing investments.

Market Innovation and Disruption

Allow TCI’s market innovation services to help your business identify new growth opportunities, potential partnerships, strategies, and other unique solutions that will help your organization tackle complex challenges and achieve your business goals. Our broad range of experience and knowledge allow our experts to transform insights into sustainable growth. We have helped many organizations discover new technical possibilities, improve business viability, and meet customer needs in new ways.

Actionable Lead Generation, Trade Show and Industry Strategy and Representation

Allow TCI’s market innovation services to help your business identify new growth opportunities, potential partnerships, strategies, and other unique solutions that will help your organization tackle complex challenges and achieve your business goals. Our broad range of experience and knowledge allow our experts to transform insights into sustainable growth. We have helped many organizations discover new technical possibilities, improve business viability, and meet customer needs in new ways.

Product Marketing

TCI’s talented team has years of experience developing product marketing strategies, understanding business problems and developing comprehensive go-to-market plans. We combine competitive research and analysis to help your organization define your unique position and messaging within the market. We then build a product roadmap to help you successfully launch your product and reach your target market. We’ll also provide your sales teams with the enablement materials they need to have valuable conversations at each stage of the sales cycle to drive revenue faster.

Interim CMO, CSO

Are you working to secure your market share and revenue from increasingly major disruptors, technological advances, and globalization, but you don’t have the strategic marketing vision to get it all done? Get the marketing expertise you need at a cost you can afford with our fractional Chief Marketing Officer and Chief Sales Officer services. A fractional CMO and CSO will provide you with the strategy, insights, and reporting you need to fuel growth and profitability.

Marketing

TCI has years of experience developing competitor intelligence that helps our clients differentiate their offerings, avoid risk, anticipate the future, and build more successful strategies. We will identify your biggest competitors, as well as their objectives and strategies, and develop a plan to help you capture a bigger market share. We will also monitor competitors and the larger industry landscape so that your organization is always ahead of the curve.

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